AMP Up Marketing on a Tight Budget
Today most companies are watching their expenditures closely and are challenged with how to effectively get the word out to prospective customers, but on a limited budget. The key to this is focus,...
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Building Loyalty on Experiences, Not Points
Loyalty programs have typically centered on “give and get” rewards, primarily through points systems. The more you spend, the more points you accumulate, the more you get back. But as consumers have...
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Deconstructing the Customer Experience: What’s in Your Toolkit?
Credit: Paul Veroude http://www.oobject.com/12-elegantly-deconstructed-machines/mk-ii-golf-deconstruction/4332/ More and more companies are focusing on trying to better understand and improve their...
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Innovation at Marvel Comics
Kristin Vincent, VP, Product at Marvel Entertainment, has been helping the 70-year old company re-define itself in the digital age. Not knowing much about comics when she joined the company in 2011,...
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When is a Loyalty Program Member More Trouble than He’s Worth?
Originally posted in the CMB Research Blog By Judy Melanson Recently, the US Supreme Court heard an argument from frequent flyer Binyomin Ginsberg, whose membership in Northwest’s WorldPerks program...
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Targeting the Millennial Consumer
The Millennial Generation, which includes those born between 1980 and 1995, is taking the world by storm. Not only are they the future leaders, with many already making an impact (think Mark...
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